Difference between International Marketing & Global Marketing

International marketing is marketing done beyond the local and national boundaries of a country. It looks at the world as one market place to conduct its marketing activities.

Global marketing and International marketing are both considered to be the same and the term is used interchangeably now-a-days. There is a very thin line of difference between the two. 

However when we look at these two from marketing point of view, international marketing is the evolution stage of Global marketing. That is Global marketing comes first from Domestic marketing, Export marketing, International marketing, Multinational marketing and then Global marketing. It can also be classified by saying that in International marketing different products are sold to different countries, however for Global marketing one or a single product is sold to the entire world looking at the world as one market place. Both these concepts are now fused together now i.e. both different products are sold throughout the world by one company and at the same time one single product is also sold to the entire world.

Global marketing is not that simple. There are a lot of procedures involved in order to set one up in different countries looking at many different aspects such as climatic conditions, cultural differences, local needs, differences in tastes and concepts of people etc. Its involves a lot of market research and procedures such as planning, marketing mix strategies, profitability, market accessibility etc. and also learn more about the product itself such as  Product strategy, product type, perception and attitude towards countries, product concepts such as tangible or intangible etc.

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